Chart History

Chart Type :

Economic issues burden both candidates	Will pessimism on the US economy neutralize it as a campaign issue? John McCain is rated more negatively than Obama, with only one positive statement on economic issues in the last four weeks, yet Obama has no real advantage on the issue either. Basis: all statements by or on Obama or McCain in Newsweek, Time, ABC, CBS, NBC and FOX evening news programs 6/9 - 7/2/2008 Results of Media Tenor studies will be regularly published on MediaChannel.org.

Obama benefits from speculation	Despite Obama receiving negative ratings on the issues, his coverage when polls and predictions were discussed remains extremely positive. This has been a consistent trend for him. Basis: all statements by or on Obama or McCain in Newsweek, Time, ABC, CBS, NBC and FOX evening news programs 6/2- 6/26/2008 Results of Media Tenor studies will be regularly published on MediaChannel.org.

Fox intensified criticism of McCain again	This week the tone of McCain coverage turned more negative – not only in the weeklies, but on Fox News as well. Fox not only quoted Obama’s criticism of McCains platform, the journalists were negative as well. Basis: all statements by or on McCain in Fox and NBC news programs 6/2 – 6/19/2008 Results of Media Tenor studies will be regularly published on MediaChannel.org.

China in international TV news: Bad news exceeds 40% mark in May	In the run-up to the 2008 Olympic Games, China’s media strategy was disrupted by events. The Tibet question and the earthquake in May pushed sports down the media agenda. While sports was the most important message in the second half of 2007. After the unrest in Tibet, discussion of the Olympic Games, especially about the merits of a boycott, drove up the share of sports-related coverage again. Basis: 3,803 news stories in 29 international TV news shows

Media Tenor’s “Slant-O-Meter”: Who’s rated better?	Media Tenor’s “Slant-O-Meter” sums up the last four weeks of coverage on individual topics, directly comparing positive and negative tones for both candidates. It shows that Obama was rated better (that is, less negatively) on economic issues but not tax policy. Basis: all statements by or on Obama and McCain in Time, Newsweek, ABC, CBS, NBC and FOX evening news programs, 5/19 – 6/12/2008 Results of Media Tenor studies will be regularly published on MediaChannel.org.

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